MLB’s bestsellers last year included Smithsonian 10-Minute Science Experiments, Everything I Need to Know I Learned from John Wayne, and The Unofficial Ultimate Harry Potter Spellbook. In 2018, sales rose 60% over 2017-and they increased another 42% in 2019, even as the number of titles steadily declined. That decision delivered almost immediate results. After publishing 25 titles in 2017, the company changed tactics to concentrate on acquiring better titles that will have longer backlist lives, he says. MLB’s initial focus was on licensed publishing done in collaboration with companies like Disney, Jack Hanna, and Nickelodeon, explains MLB v-p and publisher Phil Sexton. Media Lab Books, a unit of Topix Media, began life as a bookazine publisher before launching a book division in 2015. He attributes those victories to Mango’s revenue-sharing model, which offers authors up to 50% of net sales for each book sold, as well as its “modern marketing techniques.” Mango founder and publisher Chris McKenney notes that “while 2019 was full of many wonderful things,” what he is most proud of about the year was Mango’s ability to win six auctions when competing with representatives from the Big Five publishers. Mango followed the Conari purchase by acquiring lifestyle and regional title publisher Yellow Pear Press in early 2020. Mango also benefitted last year from the October purchase of Conari Press, and it expects to see Conari make a more meaningful contribution in 2020 when it relaunches the imprint under the direction of Knight (who is Conari’s former associate publisher). International sales were another strong spot for Mango, quadrupling over the past two years, the company says, and it now expects 30% of its English-language sales to be from outside of the U.S. And Franklin Covey executive v-p Scott Jeffrey Miller’s Management Mess to Leadership Success hit bestseller lists in the management science category in 2019 as well. Last year also saw Mango continuing to expand its partnership with Franklin Covey, publishing the 7 Habits of Highly Effective People card deck. “She is not only inspiring young women of color but working hard to make a difference in the world.” “Karen Arrington is an exemplar of the kind of author Mango is proud to publish,” says Mango associate publisher Brenda Knight. Your Next Level Life by Karen Arrington, founder of the Miss Black USA pageant and a goodwill ambassador to Sierra Leone, was another strong seller in 2019. Her bestselling The Book of Awesome Women led to a new series, which includes The Book of Awesome Women Writers and The Book of Awesome Black Americans. Women’s studies scholar Becca Anderson has been another important Mango author. The publisher discovered artist Kate Allan and her animal drawings on Tumblr, and her You Can Do All Things sold well in the trade market as well as in the gift and special markets, Mango says. Mango attributes its success in 2019 to its diverse list of authors. Mango’s sales growth rate between 20 was less than half its rate in the previous three-year span, but that is to be expected from a maturing company: Mango celebrated its fifth anniversary last year. For the second year in a row, Mango Publishing topped PW’s fast-growing small publisher list.
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